An alternative, home-grown food scavenger hunt.

Design goal: to reflect the gritty, competitive aesthetic and spirit of biking folk.

Different logos were developed, each of which is progressively more distressed to reflect the different levels of effort inherent in bike competitors and competitions.

Full project covers Event Design, Branding, Illustration, Website and Editorial Design,
Poster and other print collateral.

INSTRUCTOR: Bryan Farevaag

Logos

Since the Design Goal was to reflect the gritty, competitive aesthetic and spirit of biking folk, three logos were developed, each progressively more distressed. This conceptually reflects the different levels of effort inherent in bike competitors and competitions.

Poster

Styled Print Collateral

From Top left to right: the Package Design of a bike strap, Welcome letter with Letterhead (overlapping it is the envelope), Front side of the Details Card, and Flask with Copper Rub-down Foil (a prize).

Editorial-style Event Book

BURN tweets the question "Why do you love Biking?" and cyclists respond, and a 5-spread feature was designed.

Editorial-style Event Book

A sample of the blended Editorial and Collateral used in later spreads.

Editorial-style Event Book